Our mission is to continually improve our products and services to meet or exceed the expectations of our customers. We emphasize employee teamwork and involvement in identifying and implementing programs to save time and lower production costs while maintaining the highest quality values. These strategies allow us to prosper as a business with a high degree of integrity and to provide a reasonable return to our shareholders, the ultimate owners of our business.
History Latitude Tree Holdings Berhad was incorporated in Malaysia as an investment holding company. Through its subsidiary companies, the Group specialises in the manufacturing and sale of wooden furniture and components particularly rubberwood furniture for both the domestic and export markets. The Group has carved out a strong niche in the household furniture segment, specifically dining sets. From its humble beginnings as a manufacturer of chairs for dining sets in 1988, the Group has grown into a complete high-and-medium-end dining set manufacturer. About 90% of its raw materials are rubberwood-based with the remaining being oak, pinewood and other wood-based materials. The Group has made great advances to position itself as one of the largest rubber wood furniture manufacturers and exporters in Malaysia. Approximately 99% of the Group’s products are exported overseas to the United States of America, Canada, Europe, South Africa, Australia and the Middle East countries. | 
